ABSO
Brand Identity, Packaging Design and UI/UX
Everything for your in-shower experience. Effective, Super Clean – no nasty stuff, promise.
Abso Essentials is a sustainable lifestyle brand focused on creating eco-friendly, vegan personal care products. With a commitment to transparency, their formulas are clean, cruelty-free, and free of harmful chemicals like sulfates and parabens.
Design Asylum created a comprehensive brand identity for Abso Essentials, incorporating a logotype inspired by the product bottle shape, specifically reflected in the "O." The user-friendly website offers a smooth checkout process and full ingredient transparency.
Custom patterns, based on natural elements like tree bark and leaf veins, were crafted for shampoos, conditioners, and body washes. The packaging design features tone-on-tone gloss UV printing, using earth tones for a clean, eco-conscious look with clear information hierarchy. A scalable label system was developed to adapt as the product line expands.
The brand’s mission is to simplify self-care while promoting mindful consumption, ensuring that all products are gentle on both you and the planet. Abso Essentials combines nature-inspired formulas with high-quality, effective solutions for everyday needs.
