Axis Bank | ASAP
Brand Identity, Outdoor Media Design and UI/UX
Designing the Post-Transaction Journey for Axis Bank's ASAP App
ASAP by Axis Bank is a game-changing digital banking solution designed to keep up with the fast-paced lives of modern users. From instant account opening to interactive, gamified savings and virtual credit cards, ASAP is crafted to bring seamless, no- wait banking right to your phone. It's banking reimagined, for those who don't know have time to slow down.
Design Asylum crafted a cohesive brand experience for ASAP, developing everything from sleek, minimalistic logo reveal and transparent card design to custom dynamic QR codes and an intuitive, user-friendly dashboard. We introduced gamified savings features that align with fitness goals, an instant virtual credit card experience, and a welcome kit designed to make new users feel valued from the start. Every element was created to make ASAP a seamless, modern banking experience that fits effortlessly into the lives of it's users.
The dynamic QR code become a core branding element, enabling seamless payments while reinforcing the brand's modern identity. From bold, on-the-go messaging on standees to sleek welcome kits d banded merchandise, each piece speaks to ASAP's promise of instant, hassle-free banking. We crafted an experience that feels cohesive and immersive-weather users are engaging with the app's intuitive dashboard, receiving their welcome kit, or noticing a banner at the subway. Through consistent visuals, interactive design features, and clear messaging, we positioned ASAP as the ultimate banking solution for today's fast-moving world.
